Divas: a cultura do consumo e o fenômeno pop estadunidense na construção de uma identidade bicha, contemporânea, soteropolitana

Abstract

What is the power of american pop culture in subjectivation of brazilian gays and queers? In this autoethnography, or auto performative writing, I analyze the construction of my queer, contemporary, soteropolitan identity, crossed by pop phenomena of 2000 and 2010, specially divas pop mainstrean american music of this period. Leaning over the culture and the drag queen making through the research, having the divas Lady Gaga and Madonna as main references, I sought to understand, in several levels, the meanings of belonging to the LGBTQIA+, the social dynamics of this identitary group, the relation of expenditure versus “gay culture”, the power of the midia’s subjectivation around those identities, the females represetations in midia, as well as the power of affectation of those images in the drag universe. Still on this work I reflect about the relations between life and art and art and expenditure; I describe and analyze my performance as a american diva pop drag queen, AZVDO, in addition to socially localize myself, understanding my speech places, also from the identity of non-binary queer I am today. Here I still approach in a post-structuralist, intersectional and non-academic vision, questions related to gender, sexuality and race social standards, amongst other markers, denouncing some of the oppression suffered by dissident bodies and also showing some of the ways we have managed to transgress these norms. This work is but a fragment of my eternal search for what builds me, for what I have been and for the meaning of my life.