Jornalistas-influenciadores da editoria de Política: potencialização de capital social e engajamento com a audiência no Twitter/X

Abstract

This monograph presents a study on the use of the social network Twitter/X by journalist-influencers in the Politics section. The work addresses central concepts about the presence of the profession and professional on the internet, such as social capital, engagement, public face, appropriation and digital influencers. In addition to contextualizing the adaptation of journalism to new online dynamics, the specific objectives of the research concern identifying, segmenting and qualitatively analyzing the profile and engagement of journalists in the editorial department. These observations are made from the manual collection of posts by journalists Andréia Sadi, Guilherme Amado and Mônica Bergamo, carried out in two periods. The work allows us to conclude that, due to the logic of the platform and the strategic use of its tools, highly engaged journalists stand out on Twitter/X by reinforcing and exploring their professional and personal personas, exerting different types of influence on the audience.