Olhares sobre a memória institucional: o lugar de memória da Novonor

Abstract

To understand the role of Novonor's Memory Center in disseminating the company's institutional memory and building organizational identity is the general objective of this research. Specifically, it was intended to: establish Novonor's conception of memory and how it is expressed in the company's policies; investigate the CMN’s trajectory in the construction of institutional memory; describe the ways in which the memory center can be used to promote institutional memory and identify the perception of Novonor's internal public about the memory center in consolidating institutional memory. The theoretical reference of the study focused on discussing and deepening the following themes: individual and collective memory, institutional memory, organizational identity, place, topophilia, place of memory and memory centers. Methodologically, it is characterized within social search, from the point of view of approach, as qualitative and descriptive and exploratory research in terms of objectives. As for the design, it is configured as documentary. The analysis was carried out using the hermeneuticdialectic method, combined with data collection and organization procedures from documentary research, and also used direct observation and semi-structured interviews. The location chosen for the research was the Novonor Memory Center and two members were selected as participants, the coordinator of the Memory Center and a manager from the communications area. The results showed that Novonor has a rich and complex history, which underpins its institutional memory. Regarding the interviews, Novonor members perceive the memory center as having a relevant and strategic role in consolidating institutional memory. The final considerations, in turn,argue that institutional memory is a reflection of the trajectory of an institution and that its dissemination enhances the relationships it maintains with society and the individuals who are part of it.