Jornalismo local no interior da Bahia: análise dos veículos online da Bacia do Paramirim

Abstract

The present research aims to analyze online journalistic practices in the Bacia do Paramirim region through multiple case studies of the media outlets Boquira em Ação, Érico Cardoso News, Macaubense Life, O Eco Jornal, and Paramirim Agora. A selection was made of the most prominent outlets among those registered by the Atlas da Notícia in the region. From this sample, the goal is to understand aspects related to audience engagement, revenue generation for the outlets, and informative content. The analysis is based on theoretical studies on local journalism, as well as its relationships with proximity and regionalism, promoting a closer approach to the audience. It also delves into online journalism, given its contribution to the consolidation of media outlets, enabling them to potentially operate independently. The research identified the presence of sensationalist approaches, texts resembling press releases, and significant republishing of articles from other websites.