Os flautistas de Hamelin: populismo digital no Brasil

Abstract

Having as the main objective to analyze the sociogenesis of bolsonarism as a potentially populist movement based on digital platforms, we sectioned this current dissertation into three chapters. In the first chapter, we present some approaches and concepts about populism, desiring to construct a proper definition suitable to the contemporaneous Brazilian political circumstances, in addition to an analysis of populism trajectory in the history of democracy and the country and the digital populism techniques. In the second chapter, we analyze the three most fundamental issues to the bolsonarist speech, connected to Carlos Alberto Brilhante Ustra’s anticommunism, the convocation to cultural wars by Olavo de Carvalho, and the emergence of digital populism by the existence of a perfect antagonist, through petism. Lastly, in the third chapter, we analyze bolsonarism not as an ideology but through its human component: the popular blocs that consubstantiate them; the use of digital populism techniques to homogenize the masses; and, finally, the own aesthetic, the culture and the language of bolsonarism.