O acervo fotográfico da Novonor: a contribuição da empresa na configuração urbana da cidade do Salvador

Abstract

This work aimed to investigate, through Novonor's photographic collection, the company's contribution to the urban configuration of the city of Salvador. And as specific objectives to: carry out a documentary survey of Novonor's photographic collection, select from Novonor's photographic collection documents that portray the urban configuration of the city of Salvador, discuss historical and urban aspects of the city of Salvador using photography as a document, source of information and memory. The theoretical framework of the research addressed the theme of photography as a document, source of information and memory and urbanization of Salvador. The methodology used in the research was based on a qualitative approach, with observation carried out in situ, which allowed a broad view of the object. Regarding the type, it is classified as descriptive and documentary. The chosen field of research was the company Novonor, with the object of the Photographic Collection of its Memory Center. The instruments used to collect the data were organized in a technical form, prepared based on the information contained in the photos. The documents were selected through a search carried out in Compuvision's Acervo system, used by the company to store and make documents available through the website, available on the intranet. To analyze the photographs, a technique known as image analysis was used. The research results show that the archive collection of the Novonor Memory Center is made up of documents produced by the company and that have a historical and/or institutional nature and also demonstrate that the photographs in this collection are documents that can recover the memory of the company and the urban growth of the city of Salvador. The final considerations reflect that the historical and urban aspects of the city of Salvador, specifically the Iguatemi region, using photography as a document and a source of information can be understood based on the actions of the company Novonor. And it is the role of archivists to keep, but also reveal, the collections under their care so that they can live up to their value and the purpose for which they were created.