A influência da publicidade na alimentação infanto-juvenil: uma revisão bibliográfica

Abstract

Advertising has influenced the feeding of children and youth people, so they usually eat food with high levels of simple sugars, fat and low supply of fiber. This feeding behavior may develop obesity and diseases such as diabetes and hypertension, what is alarming when considering the health of children and teenagers .The subject of this article is advertising and Children and Youth feeding. A literature research was made in the database of the Brazilian version of the site Scielo using pre-established descriptors, related to the subject, observing the procedures of this type of method, seeking for the state of the researches in the area. The goal is to analyze the influence of advertising, at television and other media, to the feeding behavior of children and youth. The articles were divided into three topics according to occurrence and relevance: Media, child behavior and perception; Advertising and law; television, advertising and feeding of children and youth. Finally, the possibilities for future studies related to the topic were showed.