Direito internacional e taxa rosa

Abstract

This final paper studies the so called “pink tax” as discrimination of product prices on the basis of gender. The main objective is to comprehend how the International Institutions act against gender discrimination, and how it can apply to the pink tax problem. First, considering the concept of gender as brought by Sílvia Camurça and Taciana Gouveia (2004), then analyzing the media construction of a beauty myth as explored by Naomi Wolf (1992) as the basis of the economic gender discrimination. Then the juridic nature of this tax is studied by the theory of Alara Efsun Yazicioglu (2018). As it’s a global gender discrimination, this paper will identify it in the International Law. To do so, it’s analyzed the insertion of the discussion of gender in the International Law, which lead to the creation of institutions specifically to combate the gender discrimination, as the CEDAW Comittee and UN Women. This research used the explorative research by analyzing data, productions and legislations. So, the first chapter will approach the definition of the “pink tax”, the second one, the fight against gender discrimination by the Internacional Law, and the third, how the pink tax can be combated by the International law