Proposição de um e-marketplace para micro e pequenos empreendedores da Península de Itapagipe

Abstract

Social distancing in times of the Covid-19 pandemic accelerated the process of transversal digital transformation of businesses and increasingly stimulated the reproduction of social and commercial relationships in cyberspace. The present work presents an action research developed within the scope of the Interdisciplinary and Professional Master's course in Social Development and Management, and promoted by the School of Administration of the Federal University of Bahia (CIAGS/PDGS/EAUFBA). The research started on April 7, 2021, when the professional-consultant analyzed, through a diagnosis, the effectiveness of virtual spaces in promoting business in the Itapagipe’s Peninsula. It was found that entrepreneurs of micro and small companies in the commerce and services segment in the region did not have any kind of support or support to promote their businesses, in terms of e-commerce and digital marketing modalities. Thus, the possibility of promoting digital entrepreneurship among these profiles of entrepreneurs and entrepreneurs was considered. In this way, as its main objective, the opportunity arose to structure an e-marketplace, in the sense of offering enterprises and business places a virtual business environment, built and unified, so that they can facilitate, negotiate, commercialize and distribute their products. and services in an intelligent, innovative way that generates much more value for the final customer, in terms of finding and visibility of their business, navigation, communication and, above all, the friendliness of the electronic dissemination platform.