Sustentabilidade estratégica em organizações sociais: um modelo dialógico de três camadas

Abstract

This research explores the divergence between theories and practices related to Social Management in terms of sustainability, purpose, means, and financial resources in social organizations and civil society. The goal was to identify dimensions for proposing a management model that allows the simultaneous execution of socio-environmental purposes and strategic management in favor of the sustainability of these entities over time. A lack of studies on the management of the Associação Obras Sociais Irmã Dulce (OSID), the field of this research, was observed. Document analysis was used to deepen the understanding of OSID. From the analysis of these documents and a literature review on social management, a Social Management Technology (TGS) for social organizations was developed. The research highlighted the importance of dialogicality between social, strategic, and public management to ensure the effectiveness and sustainability of social organizations and the continuity of their socio-environmental impacts. As a result, a Social Management Technology (TGS) was developed in the form of a theoretical-ludicempirical model, addressing purpose management, socio-environmental governance, and financial sustainability for social organizations of all types. The model is presented in a triple canvas format, with horizontal and vertical coherence, with its dimensions based on reviewed literatures, and uses a playful analogy with cyclists and bicycles, focusing on the Tandem model, to facilitate understanding.