Uso do pensamento visual por gestores e empreendedores sociais a partir da perspectiva da facilitação visual: fortalecendo formas de pensar, se comunicar e colaborar nos projetos sociais

Abstract

High volumes of information, clear/assertive communication and participatory and integrated management permeate the universe of organizations. In the case of social projects and ventures, this need can be even greater, since the characteristics of the sector can demand more specific forms of communication so that messages are clear and involve all audiences. In this context, the use of facilitation and visual thinking tools has the potential to contribute to the management and communication processes within projects and social enterprises. In view of the above, this dissertation set out to study the application and strategic use of visual thinking tools in the management of projects and social enterprises. The main objective was to systematize a visual facilitation methodology aimed at making a positive contribution to the work of these teams, strengthening project implementation and simplifying communication and the sharing of information and knowledge with the various actors involved. The methodology used was exploratory, with a qualitative approach and participant research techniques through observation and interactions. It involved a comprehensive literature review and participant observation of practical activities. In the end, insights were gained and e-book material was produced with guidelines and practical guidance for social project managers and entrepreneurs to use and apply visual thinking in social initiatives. In the conclusions, despite recognizing the relevance of the results obtained, it is recommended that the research be continued in order to explore the advantages of combining facilitation and visual thinking, while also considering possible weaknesses. A critical understanding of the limits and challenges of this practice will be essential to improving the ongoing effectiveness of its application in social projects and ventures.