A regulamentação para o vídeo sob demanda: discussões sobre a construção de uma normativa para o desenvolvimento do audiovisual nacional

Abstract

In recent years, the audiovisual sector has witnessed the explosion of a new service, video on demand. Establishing a new paradigm in all stages of the audiovisual production chain, video on demand is a segment already consolidated and intensified after the COVID-19 pandemic. The numbers of accesses and subscriptions, as well as the number of new platforms and companies, increased considerably and imposed a political and economic importance for these new services. This new phenomenon has brought to light the need for a regulation that incorporates the new services, either through the adaptation of previous legislation, or through the creation of a new normative text. This work arises from the need to debate this theme, analyzing the state of the art on the regulation for video on demand, discussing important values for the audiovisual as cultural diversity and access to culture, in addition to looking at previous normative experiences, understanding what should be maintained or what should be revised in the construction of a text that does not impede innovation while establishing obligations to the services of these new audiovisual segment.