A inteligência artificial generativa como novo agente disruptor de mercado

Abstract

This article explores the current landscape of Generative Artificial Intelligence, highlighting the growing interest in this field and the high expectations of society. The excitement around Generative AI is driven by its accessibility and the potential to impact various sectors across diverse organizations. The effects of using this technology are already observable, signaling a shift in the way companies operate and compete. Organizations are encouraged to adopt these technologies to remain competitive but must also be aware of the uncertainties surrounding the area, including ethical issues, data privacy, and other implications. Concurrently, it is vital for workers to recognize the growing presence of this technology in the corporate environment and learn to use it to their advantage, adapting to the new demands and opportunities it presents. This study aims to provide a comprehensive understanding of this field, its current applications, future expectations, and the challenges and opportunities it offers for individuals and organizations.