Estabelecimentos gastronômicos: a importância do cardápio

Abstract

A gastronomic establishment performs an important role on various people's everyday that eat outside their homes, because it proposes to commercialize foods in their moist diverse aspects and tastes according to a specific concept and larget audience. Among all factors that compose it,the menu is considered the consumer's main communication channel with the establishment's gastronomic identity. Thus thgis essay's goals are identify the menu's importance as a tool for customer loyalty, tryingto describe the main strategies for its elaboration, identify its importance in a gastronomic establishment's planning and find wich aspects of its construction may influence the decision of customers. The essay consists in a bibliographical survey about the state of art in the subject, compling the main ideas of the field of study and adressing strategies and tools that can be used for marketing in search of the influence in customer's loyaty and decisio. Furthemore, it is also exposed the importance of an appropriate organization of the menu in order to potentiate gastronomic establishment's communication with their target audience.l